The all‑in‑one pricing engine built for modern advice practices

Streamline your pricing, engage clients with clarity, and grow a stronger, more sustainable business with Finwise

Why advisers love it

Finwise gives advisers practical, adviser‑first tools that make pricing, modelling, and client communication effortless.

Explore the solutions designed to bring clarity, consistency, and confidence to your advice process.

Feature Deep‑Dive

The Finwise Advice Fee Calculator uses a simple, structured guided workflow that walks advisers through each part of the pricing process.

Every step is focused, logical, and designed to reflect how real advice practices operate, so you can move quickly without missing anything important.

How the guided workflow works

Flowchart titled 'Client Engagement & Setup' with four steps. Step 1: 'Client Names & Entities' and 'Consult Type'. Step 2: 'Core Fee Modelling' with 'Service Fee Calculator' and 'FUM Fee Tiers'. Step 3: 'Entity Allocation & Tax Logic' with 'Account Fee Allocation' and 'Tax Deductions'. Step 4: 'Review Report' detailing a polished summary, fee overview, and export options.

What advisers are saying

Real advice practices use Finwise to bring clarity, consistency, and confidence to their pricing. Here’s what they’re saying.

  • “The repricing work has been transformational for my business. It’s helped me finally price my services correctly — and it’s been healing on several levels.”

    Wayne Lear, Familia Wealth

  • “Finwise helped me reprice my entire book with confidence — and that clarity made it possible to sell the business on my terms.”

    —Kora Drage, Director and Responsible Manager, Visia Licensee Services Pty Ltd

Julie Matheson, founder of Finwise Leadership Australia.

About us

Julie Matheson is the visionary behind Finwise Leadership Australia, a platform built to elevate the financial planning profession by bridging deep expertise with emerging talent.

At the heart of Finwise is a powerful tool , designed by CFP® professionals  that goes far beyond traditional calculators. It’s built to reflect the way advisers actually think: blending technical accuracy with strategic insight to support real-world decision-making.

Julie’s mission is to harness the wisdom of experienced advisers and empower the next generation with tools that truly understand the profession’s complexity.

Her career spans decades of leadership and impact, including:

  • Former AFSL business owner

  • Global CFP® with extensive hands-on advisory experience

  • 13 years as a GAICD non-executive Director of the FPA (now FAAA)

Julie understands financial planning from every angle;  technical, ethical, and strategic.

Through Finwise, she’s reshaping how advisers lead, plan, and grow — with clarity, confidence, and purpose.

Start pricing advice with confidence

A clearer, more consistent pricing process is one click away.

Whether you want to explore the calculator yourself or see it in action, Finwise gives you the tools to model fees with accuracy, transparency, and ease.